Sales representation
We are your sales team in the Gulf — carrying your product to the trade, holding the relationships and turning them into bookings.
Marketing & representation
Grow your brand in the Gulf
We are the sales and marketing team in the Middle East for tourism boards, DMCs, hotels and cruise lines — with the trade relationships, the campaigns and the desk in Dubai that turn a market you don't live in into revenue you can count.
The opportunity
Why the GCC is worth your attention
The Gulf punches far above its size as a source market — fewer travellers, but they stay longer and spend more than almost anyone else.
$255
Average spend per night by Middle East outbound travellers — the second highest of any region in the world, on trips averaging nearly eight nights.
10%
Share of all global outbound travel that comes from the Middle East — from under 5% of the world's population. GCC trips per capita run at more than double the world average.
90m
Forecast outbound trips a year by 2030, up from around 66 million in 2025 — with travel beyond the region growing from 30 to nearly 40 million trips.
Forecast to 2030$60bn+
Forecast annual outbound travel spend by Middle East residents by 2030, growing around 6% a year for the rest of the decade.
Forecast to 2030Sources: ATM Travel Trends Report 2025, produced with Tourism Economics (2024 actuals and forecasts to 2030); Arabian Travel Market press release, January 2026. Cruise growth: CLIA State of the Cruise Industry, 2025 and 2026.
What we do
Full-service representation, built around your KPIs
We provide full-service marketing and sales representation across the Middle East. That covers wholesale product discussions, consumer show attendance and display, consumer awareness campaigns, roadshow coordination, event planning, FAM trips, airline alliances and integration, enquiry services and travel-industry updates — shaped around the budget, goals and KPIs of each individual client.
Alongside sales representation, we bring creative studio work, digital marketing, public relations and consulting across a range of disciplines. Every engagement is built around what you actually need: raising awareness, reaching new audiences and winning profitable market share. It is delivered by a skilled team who combine technology, innovation and creativity to produce measurable results — because our objective is simple, to give you the strongest possible voice and a genuine presence in the Middle East.
Wholesale product discussions
Contracting conversations with the wholesalers and tour operators who move volume in this market, with rates and allocations that work commercially.
Consumer shows & exhibitions
Attendance, stand presence and display at the region's consumer and trade shows, so your brand is in the room where buyers are.
Consumer awareness campaigns
Campaigns built for GCC audiences — the right message, the right channels, and creative that lands in this market rather than one imported from another.
Roadshow coordination
End-to-end roadshows across the Gulf: venues, agent invitations, training content and the follow-up that turns attendance into sales.
Event planning
Trade evenings, launches, partner events and product training — planned, staffed and delivered on the ground.
FAM trips
Familiarisation trips that put the agents who sell you into your destination, hotel or ship — the single fastest way to build conviction.
Airline alliances & integration
Working with the carriers that connect the Gulf to your destination, so access, fares and packaging line up behind the sell.
Enquiry services
A staffed desk in Dubai answering trade and consumer enquiries in-market, in the working week and the time zone your buyers are in.
Travel-industry updates
Regular intelligence on what is moving in the GCC trade — demand, competitors, distribution and the shifts worth reacting to.
Creative studio, digital & PR
Creative studio work, digital marketing, public relations and consulting — the disciplines that carry the message once the strategy is set.
Or all of the above
Mix the services into one programme, sized to your budget and measured against the KPIs you set. Tell us what you want to achieve in the Gulf.
Who we represent
The brands already selling through us
Every cruise line and destination partner below is live on this site with their full programme — which is how GCC agents find them, quote them and book them.
13
Cruise lines · PSA & wholesale
9
Destinations represented
9
DMC partners on the ground
290+
Packaged itineraries live on this site
6
GCC markets · AE BH KW OM QA SA
20+
Years in travel
Cruise lines
Costa CruisesNorwegian Cruise LineElixir CruisesScenic & Emerald CruisesCrystal CruisesAroya CruisesCarnival CruisesStarDream CruisesMSC CruisesDisney Cruise LineRoyal CaribbeanCelebrity CruisesSilversea Cruises
Destinations & their DMC partners
AsiaSri Lanka & Maldives
Represented bySteuart Holidays
OceaniaAustralia & New Zealand
Represented byAustralia & Worldwide Travel (AWWT)
AfricaKenya
Represented bySafari Seekers
CaucasusGeorgia
Represented byBeTraveler
CaucasusAzerbaijan
Represented byFlame Tours & DMC
EuropeTürkiye
Represented byHolitopia
AfricaSouth Africa
Represented byTamrich
AmericasUSA & Canada
Represented byDMCi
Middle EastJordan
Represented byHajjat Tours
FAQ
What suppliers ask us
What does a travel representation company actually do?
A representation company is your sales and marketing team in a market you do not have an office in. For the GCC that means we hold the trade relationships, train and support the agents who sell you, run roadshows and campaigns, staff an enquiry desk in your time zone, and represent you at the shows and events where buyers are — so you get presence and revenue in the market without carrying the cost of a local team.
Which markets do you cover?
All six GCC markets — the UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar — from our base in Dubai. Saudi Arabia is the region's largest outbound market and the UAE its most connected, and both are handled directly rather than through a sub-agent.
Who do you represent today?
We hold Preferred Sales Agent and wholesale agreements with thirteen cruise lines, and we represent destination management companies across nine destinations — from Kenya and South Africa to Georgia, Azerbaijan, Türkiye, Jordan, Sri Lanka, Australia and the USA and Canada. Their full programmes are published on this site, which is how our agents quote them.
How do you take a new destination or brand to the GCC trade?
It starts with a market plan built around your budget, goals and KPIs — there is no single template. In practice it usually combines trade training and agent education, a roadshow or trade event to launch, a FAM trip for the agents who matter most, consumer-facing campaigns to build demand, and a permanent enquiry desk so that demand has somewhere to land. We then report back against the KPIs we agreed.
What do you need from us to get started?
Your product, your rates and your ambition for the market. Tell us what you want to achieve in the GCC and what you can invest, and we will come back with a plan that is honest about what is achievable — including what we would not spend money on.
Partner with Byond Borders
Let's put your brand in front of every agent in the GCC
Tell us what you want to achieve in the Gulf and what you can invest. We'll come back with a plan built around your goals, your budget and the KPIs you care about.